Menu

New College Study Says iPod More Popular Than Beer

Jun 9 2006, 3:00pm CDT | by , in News | Portable Devices

New College Study Says iPod More Popular Than Beer
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

It's tough to picture a college student in a position other than at a local pub guzzling down a cheap brewsky. But now, according to a biannual study in New Jersey, that picture is outdated. The iPod is the new college student icon.

The 18-year-old study has virtually always seen alcohol-related activities top the list of "in" things at college. But this year, in a 14-percent jump from the 2004 study, 73% of college students said the iPod was "in". Beer ranked in at 71%, so the reigning champion is not too far behind.So now, college students have another addiction that can keep them away from studying. Of course, I'm sure there are a lot of college students who listen to their iPod while they're drinking beer. In any event, it'll be interesting to see if Apple comes out with some new college-targeted advertising because of the results of this study.

Full story

Report Published by: Mark Raby

You May Also Like

Comments

Share this Story

Follow Us
Follow I4U News on Twitter
Follow I4U News on Facebook

Advertisement

Read the Latest from I4U News

Comments

blog comments powered by Disqus Back to Top | Read the Latest Stories