New College Study Says iPod More Popular Than Beer

Jun 9 2006, 3:00pm CDT | by Luigi Lugmayr

It's tough to picture a college student in a position other than at a local pub guzzling down a cheap brewsky. But now, according to a biannual study in New Jersey, that picture is outdated. The iPod is the new college student icon.

The 18-year-old study has virtually always seen alcohol-related activities top the list of "in" things at college. But this year, in a 14-percent jump from the 2004 study, 73% of college students said the iPod was "in". Beer ranked in at 71%, so the reigning champion is not too far behind.So now, college students have another addiction that can keep them away from studying. Of course, I'm sure there are a lot of college students who listen to their iPod while they're drinking beer. In any event, it'll be interesting to see if Apple comes out with some new college-targeted advertising because of the results of this study.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.