Jens Nylander officially announces his new company Jays and its first product line d-Jays.
d-Jays are in-ear headsets, which provide better sound isolation. This is nothing new. Sony has a complete line-up of those so does Shure and Etymotic.
Besides sporting a cool look and being Swedish, I am not quite sure what else the differentiator for JAYS will be on the market place. The d-Jays are available for $79.95 on the JAYS site.
Mr. Nylander's MP3 player business went belly up last September. The company is still doing business though.
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