If you had to pick the least common advertising medium in the world, you probably wouldn't say "blimps" because you most likely wouldn't even think of it. It's a very obscure medium, but late Sunday, news came out about a revolutionary new blimp - one that actually plays video on the gigantic screen built on its side.
The 30' x 70' LED screen is more than twice the size of the Lincoln memorial statue, so it'd be pretty visible to a lot of people even at 1,000 feet in the air. The company responsible for the blimp, The Airship Group, just recently got FAA approval for the massive aircraft.The blimp's first commercial destination will be overseas, but its exact location is being kept confidential, as is information about who paid a whopping $5 million for a year-long commitment to show their ads on it.
Since this is a flagship campaign, it's got to be good news for that company. In a world flooded with digital cameras, you can just picture everyone who sees this blimp to be snapping pictures and video clips, therefore preserving the advertising message that will be shared with all their friends. Though, a decade or two down the road, the idea of "video blimps" will probably lose its novelty, just like regular blimps have by now.
Report Published by: Mark Raby
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