Europe's MyCokeMusic To Shut Down At Month's End

Jul 5 2006, 3:00pm CDT | by Luigi Lugmayr

The iTunes-like service offered by Coca-Cola in a handful of European countries will be discontinued on July 31, due to lackluster interest and low volume of sales. The fact that you're probably looking at this and thinking "I didn't even know Coke had an iTunes-like service" essentially explains the reason for their shutting down.

Some of the single downloads from MyCokeMusic ran for as much as 1.5 pounds (nearly $3), which is just no competition for programs like iTunes.When it comes to music, Coke needs to just continue to do what it does best -- team up with other music services and offer them as prizes in their under-the-bottlecap contests.

More at The Inquirer

Report Published by: Mark Raby

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.