The Ones Really Hurt By The E3 Shift? Small Developers

Posted: Aug 9 2006, 3:00am CDT | by , Updated: Aug 10 2010, 11:40pm CDT, in News | Gaming


The Ones Really Hurt By the E3 Shift?  Small Developers
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In case you were under a rock last week, the big, shaking news came in the form of an announcement of a very small, "intimate" E3. Those are adjectives that formerly were extremely foreign to E3. And sure, the fanboys and early adopters will feel the difference next year, the ones who will really get punched in the gut are the little people.

No, I'm not trying to be politically correct (I rarely am). I am referring to the small companies, from the abyss of kitsch known as Kentia Hall. Game Politics recently took a look at a letter that the ESA actually sent out to former Kentia Hall exhibitors.Here's the letter in full:

"Dear Valued E3Expo Exhibitor,

As you may have read in the enclosed Press Release, the 2007 E3Expo has been officially cancelled. As the industry has evolved and matured over the past 12 years, the needs of the exhibitors and key attendees have also changed. To address this change, the Entertainment Software Association (ESA) has announced a new event tentatively scheduled for July 2007.

Details of the event have not been finalized at this time, however our vision and goal is to create a more intimate climate for personalized meetings and product demonstrations. The ESA will announce additional details and information in the ensuing weeks and months.

We would like to take this opportunity to extend our sincere and profound gratitude for your past support of this event. It has been exciting and rewarding to see the growth and significance of this industry mirrored on the exhibit floor of the E3Expo through the years. We look forward to many more years of industry growth, vitality and opportunity.

Yours sincerely, Mary Dolaher Vice President"

What do you think the chances are that the Trimersions and GameBikes of the world will make it to the "meet & greet" version of "E3 2007"? Probably slim to none. As one commenter on the Game Politics entry says, "For less than $5,000, including travel, hotels, and booth construction, we were able to meet with and interact with a worldwide audience for three days. No hotel meeting or specialty conference will ever be able to replicate that kind of exposure for that little price. It's the small developers that are hurt most from this, not the big publishers who have PR bugets several orders of magnitude greater than our entire yearly operation budget."

Take it for what it's worth. We'll have to see exactly what changes will be in store for next year when the time actually comes closer. But at least for now, talking about it takes our minds off of the never-ending waiting game for the Wii and PlayStation 3.

Full story

Report Published by: Mark Raby

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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