CEA Planning A New E3?

Aug 11 2006, 2:00am CDT | by Luigi Lugmayr

It seems like old news now, but the announcement of the effective cancellation of E3 is apparently not done sparking its share of new headlines. According to a press release from the Consumer Electronics Association, the guys in charge of putting on CES, they are exploring the possibility of producing their own video game show.

This isn't wild speculation, folks. They've put together an entire committee to discuss the matter. From the press release: "Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies," said Gary Shapiro, president and CEO of CEA. "Our executive board met yesterday and unanimously asked staff to explore ways that we can help the gaming community."As a matter of fact, CES played host to the largest video game expo in the country before the start of E3 in 1994. Karen Chupka, an executive in charge of CEA events, had this to say: "We enjoy creating new marketing opportunities for this category. With the growth in on-line PC gaming and the rush to HD gaming, we see an opportunity to create a fresh event aimed at this market. We already have commitments from three companies in this area to provide us advice on a new event in late spring 2007."

Since the E3 fallout, several people have wondered if CES would soon follow in its footsteps. However, given this news, it seems that the CEA is really devoted to these large, glitzy trade shows, so we may not see that happen. I'd be very interested to see a duel of the trade shows between CES's new venture and the rebranded E3 Media Festival. We'll keep you posted.

Via Engadget

Report Published by: Mark Raby

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.