Aug 12 2006, 3:00am CDT | by Luigi Lugmayr
Despite all the bad press the PSP has received for lackluster sales, it's actually not done that bad. It's only 1 million behind the Nintendo DS, at 20 million units total. The problem is that sales are not gaining any momentum, versus the DS which sparked new interest with the DS Lite and blockbuster titles like Brain Age have helped move hardware.
Given that, it's not surprising to be talking about a PSP price cut now. Sony hasn't confirmed anything yet, but apparently they're "stockpiling hardware", which is a big red signal to those analysts out there, who are predicting a $50 drop before the holiday season.In other words, PSP core units could drop down to $149 before the year's over, and that may even include some kind of game bundle. It's a good move for Sony to gain some ground, as it would be very close to the DS's $129 price point.
With the new generation also in the pipeline, Sony may be wanting to catch that segment of the market that can't really afford a PS3. They'd rather convert those people from purchasing a Wii to a PSP.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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