Despite all the bad press the PSP has received for lackluster sales, it's actually not done that bad. It's only 1 million behind the Nintendo DS, at 20 million units total. The problem is that sales are not gaining any momentum, versus the DS which sparked new interest with the DS Lite and blockbuster titles like Brain Age have helped move hardware.
Given that, it's not surprising to be talking about a PSP price cut now. Sony hasn't confirmed anything yet, but apparently they're "stockpiling hardware", which is a big red signal to those analysts out there, who are predicting a $50 drop before the holiday season.In other words, PSP core units could drop down to $149 before the year's over, and that may even include some kind of game bundle. It's a good move for Sony to gain some ground, as it would be very close to the DS's $129 price point.
With the new generation also in the pipeline, Sony may be wanting to catch that segment of the market that can't really afford a PS3. They'd rather convert those people from purchasing a Wii to a PSP.
Report Published by: Mark Raby
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