In a move that's long overdue, Kodak is taking the intiative to fully digitize movie theaters across the country. While things like concession stand POS machines and online movie ticket purchases have driven new technology to theaters, most of the rest of the operation has remained quite primitive.
Kodak has created their own "theater management software", which acts sort of like a big operating system for the entire theater, allowing control of things like lighting and temperature by the press of a button. And the best news -- those pre-show advertisements (I'm talking about the pre-advertisement advertisements) will be converted into digital videos instead of the snooze-worthy slideshows that currently play in most theaters, a source close to the project told I4U.By the end of the year, Kodak hopes to have 60 trial sites. They already have deals with 15 movie chains across the country, though the big players like AMC and Cinemark have yet to commit to upgrading their entire chain of theaters.
It is certainly about time that someone came forward and started peddling technological advancements for these segments of movie theater operation. Now we can start planning for the next big thing -- something that will let you purchase a refill of popcorn from your middle-of-the-aisle seat.
Report Published by: Mark Raby
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