The whole mobile gaming market has been very interesting. It's been a definite player in the world of video games, with people just mindlessly downloading $4 games for their phones on a long trip, but the "spectator" interest in mobile games has been virtually nonexistant. I'm sure if you took 10 people off the street, none of them would be able to tell you the title of one upcoming mobile game.
So it's kind of interesting that mobile developer I-play has enough gusto to declare that mobile games will overtake console gaming by the end of the year, especially with two giants entering the marketplace in the next few months."This market will sell more games on mobile than traditional consoles in 2006. It will be the fastest growing segment of the total videogames industry," said I-play representative Stephane Labrunie.
While the number of cell phone owners already easily dwarfs the console gaming audience, such a statement is far from being true. So there are obviously still barriers, such as how exactly do you market these games to the already existant enormous audience? You've got to be able to penetrate a good chunk of the mobile phone users out there to really make a mark in the eyes of video game purists.
GamesIndustry.biz via Joystiq
Report Published by: Mark Raby
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