YouTube Introduces Initiatives For More Ad Revenue

Aug 23 2006, 4:00am CDT | by Luigi Lugmayr

YouTube, the site that lets you "broadcast yourself", one of the top 10 sites in the world, has actually not seen any kind of monumental revenue, unlike other popular sites like Google. They're looking for ways to change that, and recently they unveiled a couple new features that aim at helping their bottom line.

First up is the idea of specialized, sponsored YouTube channels. Unfortunately for most people with good taste, the flagship channel they've launched is the Paris Hilton channel, and it is sponsored by Fox, by way of a minimally invasive banner ad on the channel's main page.Also unveiled was front-page video ads, which act just like regular YouTube videos (people can comment, rate, etc), except that the person who posts the video has to pay to have it features on YouTube's home page. The fact that the first of these, a trailer for the movie "Pulse", got nearly a million views in four days, would definitely make this an enticing option for advertisers.

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Report Published by: Mark Raby

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.