I've got to believe that the unbridled success of Brain Age for the Nintendo DS has come as quite a surprise to everyone who's heard of it. Through a unique marketing campaign, word of mouth, and just the fact that it's an innovative piece of software, it's managed to become the summer's surprise hit.
That's just part of the reason for which Nintendo received the "Innovation in Gaming" award from Edge Magazine in the UK (where the game is called "Brain Training"). "We’re delighted that Brain Training won – it’s a great ambassador for gaming and proves that the instincts for making rewarding and entertaining software that Nintendo has honed for decades can be applied in entirely unexpected ways," said editor Margaret Robertson. Nintendo's recent Brain Age commercials have been airing on regular network channels (instead of just typical teen channels like Cartoon Network) and feature middle aged and senior citizen people, not typically thought of as gamers. To date, the game has sold more than 4 million copies and analysts say that it has tremendously help move DS hardware. It's actually become a killer app. Who could have ever pictured that?
Report Published by: Mark Raby
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