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CBS To Roll Out Bluetooth Billboards

Aug 25 2006, 3:00am CDT | by

CBS To Roll Out Bluetooth Billboards
 
 

Kudos to CBS. They're really embracing the digital world. In September, you'll be able to watch Katie Couric's newscasts live online, and coming soon, New Yorkers will be able to download video clips and teasers on your mobile phone, PDA, or computer from CBS billboards equipped with Bluetooth wireless technology.

Beginning next month, CBS will install the technology enhanced billboards in NYC's Grand Central Station. People within close range will then be able to download various promotional material for free. The pilot shows that will kick off the new advertising promotion will be "Shark," "Smith," "Jericho," "The Class" and "CSI: Crime Scene Investigation." And those shows need to get all the publicity they can get, because with the exception of CSI, I haven't heard of any of them yet.

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Report Published by: Mark Raby

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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