GrandPas, Moms and Young Girls are the Focus for the Nintendo Wii

Sep 19 2006, 1:00pm CDT | by Luigi Lugmayr

Nintendo wants the Wii to appeal to elderly people, mothers and young girls.

Nintendo wants to expand the market for the Nintendo Wii in new underdeveloped segments. They think with the low price and the intuitive game play to attract non-gamers as customers.
If Nintendo succeeds the gaming market size could explode. Of course Nintendo wants to have all hard-core gamers also as customers. They take that for granted.
More details in this Bloomberg report. More Wii News.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.