Nintendo wants the Wii to appeal to elderly people, mothers and young girls.
Nintendo wants to expand the market for the Nintendo Wii in new underdeveloped segments. They think with the low price and the intuitive game play to attract non-gamers as customers.
If Nintendo succeeds the gaming market size could explode. Of course Nintendo wants to have all hard-core gamers also as customers. They take that for granted.
More details in this Bloomberg report. More Wii News.
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