Why HP Bought Voodoo PC

Posted: Oct 2 2006, 2:00am CDT | by , Updated: Aug 11 2010, 12:02am CDT, in News | Notebooks and PCs


Why HP Bought Voodoo PC
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HP bought game rig company Voodoo PC last week. Digital Trends published a report based on interviews from both companies on what is behind this deal.

" Whenever there is a merger like this, many of us get interested in the back story. I was able to speak to executives from both firms and an interesting story emerged on why they want to do this. For HP: Margin, Leadership, Advocacy, and Image The performance gaming market is unique, while the regular PC market is largely commoditized now with razor thin margins.
The performance side enjoys much stronger margins more in line with where the industry was 5 or more years ago.
This is largely because the vendors in this industry tend to be closer to their customers and these customers value the extra care and unique offerings to a degree that they are willing to pay more for them. "
Read the full report.Dell already bought Alienware this year.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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