Filed under: News | Mobile Phones
Levi's Mobile Phones Coming
Oct 18 2006, 4:00am CDT | by Luigi Lugmayr
Levi Strauss Europe and Modelabs Group announced today an exclusive licensing agreement to design, produce, market and distribute a range of mobile phones and mobile phone accessories for men and women under the Levi’s brand label in 2007.
The gold RAZR by Dolce & Gabbana has been a big hit. So it is naturally for companies to explore more cross-branding of mobile phones.
There are no details yet on what Levi's cell phones will be available or how they will look like.French ModeLabs already did some mobile phone branding deals like that. One example is the Elite Model Look Mobile phone (site).
ModeLabs Group, the originator of the "Mobile On Demand" offer, is a
customized design manufacturer (CDM) specialized in mobiles phones using
new generation technology.
More details on the Modelabs site.
Levi's is actively venturing into gadgets. Their Apple iPod Jeans is another example of this.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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