Microsoft kicked in the next gear in the Zune marketing. They prepared TV ads, launched the official Zune site zune.net and handed out Zune players to a couple of sites to give them some hands on time to bond with THE AppleiPod killer.
Microsoft Zune marketing revolves around social. Quote from the zune.net site:
"Zune is more than just a digitalmedia player. It's your connection to a world of media and to entertainment-loving people like yourself. With Zune, you can discover new favorites and share your discoveries and your friends and family."
Sounds peachy. Will it be enough though to irritate Apple? Gizmodo just published a full review of the Zune player.
See Zune hands on photos on Gizmodo and on Engadget. See the Zune TV ads on Gizmodo.
Amazon.com takes Zune orders already since a while.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
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