Ugobe Delays PLEO Again

Feb 2 2007, 4:00am CST | by Luigi Lugmayr

Two days ago, we reported that Ugobe will announce pre-order details for their dino baby robot tomorrow. Now apparently they changed plans and sent out an email yesterday announcing that PLEO is delayed until Summer.

If I hear Summer it translates immediately into next holiday shopping season. No toy like that should be released in Summer. You need the TMX Elmo effect or forget about it. Mattel introduced TMX Elmo end of September 2006.

The reasons for the delay are improvements that Ugobe learned from beta testing the PLEO with consumers. Sound is getting improved; another sensor is added under the chin and lots of tiny cosmetic things are supposed to be tweaked.

Wild prediction: PLEO will evolve into Elmo, when Mattel is buying Ugobe and will release Tickle Me Life-form Elmo (T.M.L. Elmo) this holiday season.
Apparently pre-order will start in Spring. The pricing quoted when Ugobe announced the PLEO of $199 will not hold. At the Toy Fair in Germany the quoted price was already 400 Euros.
See also the Ugobe site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.