The new Playstation PS3 will finally launch in the UK, but with an exorbitant price tag, and the UK is definitely scowling. At the RRP of £425, the UK is wondering why the US’s ($599/£300) and China’s (¥60,000/£250) prices are so much lower.
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Ray Mcguire, Computer Entertainment's UK managing director, states, among other reasons, that comparing RRP is not as simplistic as one thinks. He states "When businesses trade, they hedge. It depends what currency you're buying against. We don't buy anything in dollars, so the dollar can go up and down. If it were $1.40 to the pound as it was a while ago, then the PS3 would be a bargain compared to the US; if it's anything more than that, the UK price appears to be comparatively expensive. But we're dealing with euros and yen - it's about the relationship between those currencies."To add fuel to the fire, the 20GB hard drisk, with no built-in Wi-Fi, or memory for £350 will not be showing up at the UK. Mcguire says the consumers have spoken, "They want to put their own media on it from day one. So a big preference has been shown towards the 60GB model…” Mcguire also states, "Of course, I would dearly love to have the PlayStation 3 RRP under £400, and at such time as we can afford to do so, we will."
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