TiVo measured again what ads during Super Bowl 2007 have been watched the most.
Winner is the Bud Light: Language Course with Carlos Mencia spot. See the video below. 2nd is also a Bud Light spot (Rock Paper Scissors). The Fedex: Don't Judge is 3rd.
TiVo also says that the top spots have been drawing more viewership than any of the sports action on the field.
My favorite Super Bowl 2007 Ad I reported about yesterday is only on 7th place. What is up with that? The Blockbuster rabbit and gerbil are hurting a mouse, it is funny.TiVo's audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous households with the acclaimed TiVo service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.
More details in this TiVo press-release.
See all Super Bowl ads on iFilm.
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