Filed under: News | Other Stuff
Feb 6 2007, 11:00am CST | by Luigi Lugmayr
TiVo measured again what ads during Super Bowl 2007 have been watched the most.
Winner is the Bud Light: Language Course with Carlos Mencia spot. See the video below. 2nd is also a Bud Light spot (Rock Paper Scissors). The Fedex: Don't Judge is 3rd.
TiVo also says that the top spots have been drawing more viewership than any of the sports action on the field.
My favorite Super Bowl 2007 Ad I reported about yesterday is only on 7th place. What is up with that? The Blockbuster rabbit and gerbil are hurting a mouse, it is funny.TiVo's audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous households with the acclaimed TiVo service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.
More details in this TiVo press-release.
See all Super Bowl ads on iFilm.
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Luigi Lugmayr
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.
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