GM will Change Suicide Robot Super Bowl Ad

Feb 10 2007, 5:00am CST | by Luigi Lugmayr

General Motors showed at the Super Bowl 2007 a commercial featuring a car-building robot that makes a mistake and is then jumping off a bridge.

The whole commercial is pretty sad and the comments on iFilm are full of people not happy with the ad. It is clear that we want funny ads.

Business Week reports that GM agreed now to change actually the suicidal robot ad after a discussion with New York-based American Foundation for Suicide Prevention.
It is not clear yet how GM plans to change it. Maybe they just do not show it anymore, but then they would let go on lots of attention for the ad. The robot is not really dying in the spot, he only dreams about his suicide. So how could you change this ad to make it more positive? How about playing happy music in the background?

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.