Myspace has been dubbed the best model for generating ongoing revenue against its top competitors YouTube, Facebook and Second Life. This was decided during a day of intense role-play amongst Sloan Fellows and Executive MBA and Executive MBA-Global students at London Business School.
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This sort of role playing, which has taken place previously at both London Business School and the Massachusetts Institute of Technology, has shown itself to be quite prescient in projecting real-world competitive trends. Teams representing YouTube, MySpace, Facebook and Second Life battled it out to create a business strategy that would create the revenues needed to justify what were, in two cases, enormous purchase prices.
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By Eric Raby