After a modicum of success in the United States, Google's universal payment platform, Google Checkout, had made its way across the pond. The new move fuels the fire against leading competitor PayPal.
While eBay's payment management service is expected to remain on top for a while, Google is trying to convince customers that its platform is secure and user-friendly. Rather than offering a method for person-to-person money transfers, Google Checkout is marketed to online retailers as a secondary option for handling e-commerce transactions.It's a move designed to bolster the search company's online revenue in areas other than advertising. It'll be tough to grow a whole lot more, though. I mean, last year alone the company made $7.1 billion in revenue.
Checkout will eventually be rolled out to other parts of Europe, but Google has not yet given any sort of time table.
By Eric Raby