Filed under: News | Technology News
May 18 2007, 7:23am CDT | by Luigi Lugmayr
Microsoft did not get Doubleclick (Google did now the drop top dollar on aQuantive Inc.
Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an
all-cash transaction valued at approximately $6 billion.
"The advertising industry is evolving and growing at an incredible
pace, moving increasingly toward online and IP-served platforms, which
dramatically increases the importance of software for this industry," said
Steve Ballmer, chief executive officer of Microsoft.
"Today's announcement
represents the next step in the evolution of our ad network from our
initial investment in MSN(R), to the broader Microsoft network including
Xbox Live, Windows Live and Office Live, and now to the full capacity of
the Internet. Microsoft is intensely committed to creating a thriving
advertising business and to partnering closely with all key constituencies
in this industry to help maximize the digital advertising opportunity for
all."
MS sees the following benefits in the aQuantive aquisition:
* Advertisers and ad agencies will benefit from a world-class media
planning, buying and campaign management solution to drive maximum ROI
and optimize their reach to audiences across the increasingly
fragmented, interactive media landscape.
* Media owners/publishers will gain access to best-in-class inventory
optimization and monetization solutions across a full suite of rich
media, video and targeting capabilities.
* The broader advertising ecosystem will benefit from the leading
interactive advertising agency, Avenue A | Razorfish, continuing to
serve its impressive client roster, while also embedding the voice of
the marketer into Microsoft's next generation advertising solutions and
services.
Via this press-release.
Source: Washington Business Journal
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Luigi Lugmayr
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.
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