GPS Lodge reports that JVC has announced plans to quit the GPS market.
Quote: "After announcing their KV-PX9 at an outrageous $750 they appeared not to have sold too many. So, while price points are dropping, the big players, namely Garmin, and TomTom are finding some traction with their brands without deep discounting. These brands have recognizable benefit advantages and the ability and scale to price profitably versus the myriad of low brand recognition units hitting the markets daily."
Read the full story on GPS Lodge.
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