Online TV platform Joost has signed with Creative Artists Agency (CAA), the world’s leading talent and literary agency. CAA will assist Joost in its efforts to secure the most compelling and entertaining content for distribution on the online entertainment platform.
“Joost takes entertainment to the next level through its converged television-Internet platform, offering consumers the best content available via a superior interface,” said Michael Yanover, head of business development at CAA. “CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently-controlled content libraries. We are proud to play an important role in the development of Joost.”
Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost, said, “Through our partnership with CAA, we are able to bring more high-quality, professionally-produced programming to audiences around the world through the Joost platform. By providing interesting, relevant programming on a platform with interactive, community-based features, Joost is becoming the online destination for entertainment.”
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video programming to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.
Creative Artists Agency is a full service talent agency that represents the most creative and successful professionals working in film, television, music, theatre, video games, and sports, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers, athletes, and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with SS+K, a strategic communications consulting firm. In addition, The Intelligence Group, a market research and trend forecasting company, is a division of CAA.