May 22 2007, 12:38pm CDT | by Luigi Lugmayr
Online TV platform Joost has signed with Creative Artists Agency (CAA), the world’s leading talent and literary agency. CAA will assist Joost in its efforts to secure the most compelling and entertaining content for distribution on the online entertainment platform.
“Joost takes entertainment to the next level through its converged television-Internet platform, offering consumers the best content available via a superior interface,” said Michael Yanover, head of business development at CAA. “CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently-controlled content libraries. We are proud to play an important role in the development of Joost.”
Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost, said, “Through our partnership with CAA, we are able to bring more high-quality, professionally-produced programming to audiences around the world through the Joost platform. By providing interesting, relevant programming on a platform with interactive, community-based features, Joost is becoming the online destination for entertainment.”
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video programming to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.
Creative Artists Agency is a full service talent agency that represents the most creative and successful professionals working in film, television, music, theatre, video games, and sports, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers, athletes, and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with SS+K, a strategic communications consulting firm. In addition, The Intelligence Group, a market research and trend forecasting company, is a division of CAA.
Source: The Edge Singapore
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
blog comments powered by Disqus
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.
Read more about The Geek Mind.