Google bought Feedburner

Jun 2 2007, 2:45am CDT | by Luigi Lugmayr

Google added another missing piece in their web service eco system with the purchase of Feedburner a RSS feed management service.

Chicago-based FeedBurner is a leading provider of feed distribution and management tools. FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads. By combining Feedburner's feed metrics with Google's site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience.
Via the Google Blog and the Feedburner Blog.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.