New Sony BRAVIA SXRD KDS-50A3000, KDS-55A3000, KDS-60A3000, KDS-Z60XBR5

Jun 7 2007, 6:30am CDT | by Luigi Lugmayr

Sony unveiled five new BRAVIA SXRD (Silicon X-tal (Crystal) Reflective Display) micro-display HDTVs featuring Motionflow 120Hz high frame rate technology and 20-40% thinner cabinets.

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The Sony A3000 line gets 3 new models with the 50-inch KDS-50A3000, the 55-inch KDS-55A3000, the 60-inch KDS-60A3000.
The Sony XBR micro-display line gets the 60-inch KDS-Z60XBR5 and 70-inch KDS-Z70XBR5.

Sony’s Motionflow 120Hz technology is adjustable with four modes (including “off”). The new Sony TV sets also support x.v.Color, Xross Media Bar interface known from the Sony PS3 and BRAVIA Theatre Sync.

Going bigger is not a compromise with Sony SXRD micro-displays,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division. “With slim cabinets, advanced features like high frame rate and full HD 1080p resolution, SXRD TVs give consumers who want big picture impact exactly what they have been looking for.”

The KDS-50A3000, KDS-55A3000 and KDS-60A3000 models debut in August for about $3,000, $3,300 and $3,500, respectively. The KDS-Z60XBR5 and KDS-Z70XBR5 ship this fall for about $5,000 and $6,000 respectively.
Via this Sony press-release. Shop for Sony XBR TVs.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.