Sony CEO says Sony works on lower Price for Sony PS3

Jun 15 2007, 10:10am CDT | by Luigi Lugmayr

The Financial Time has published a video interview with Sony CEO Howard Stringer and asked some good questions.

One of them is about the Sony PS3 pricing. Mr. Howard Stringer says that he understands that consumers want a lower price on the Sony PS3. He states that Sony researches on how far the can reduce the price. He hints that they will have a new lower price this Christmas. The Sony CEO also says that the Sony PS2 is still selling gangbusters.
I am really getting excited about coming Christmas and the next show down of the Wii, PS3 and Xbox 360. We might get some more details on what is going to happen at the E3 Business & Media Summit (site) taking place next month. We will be attending the E3 trade-show successor and bring you the news first hand.

If you just interested in hearing Howard Stringer about the PS3, skip forward to about 6:20 in the video on the FT.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.