Sony Rolly Teasers appeared

Aug 20 2007, 3:00am CDT | by Luigi Lugmayr

Today Sony announced teasers and a blog for a new "sound entertainment player" dubbed Rolly.

Update:
Sony Rolly ships international
Sony Rolly officially announced
Rolly video leaked.

Sony Rolly is supposed to be released in September. Sony fell for the stupid viral teasing, and supposedly community building marketing crap to introduce Rolly. No details have been revealed so far on what Rolly is.

Sony launched a site named Rolly Show, which features short weird video sequences. The second site is the Rolly Show blog, where we supposedly will learn more and more details about Sony's new player. Both new Sony Rolly sites are still only available in Japanese. At this point it is not clear if Sony is going to release Rolly outside of Japan.
Links: Rolly-Show site. Rolly-Show blog.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.