Sony forms In-Game Advertising Business Unit

Oct 8 2007, 10:00am CDT | by Luigi Lugmayr

Sony Computer Entertainment America (SCEA) Inc. today announced the creation of a new in-game advertising business unit.

SCEA announced a partnership with Nielsen Media Research in July. Together the companies are working to develop measurement systems for game network advertising. SCEA will share its game network data from PLAYSTATION 3 as well as PLAYSTATION Network including PLAYSTATION Home.Sony also announced that Darlene Kindler, a 25-year consumer electronic industry veteran, has joined the company as director of Network Advertising, effective immediately. Kindler will report to Phil Rosenberg, senior vice president of Sales and Business Development.

In-Game advertising is on a role. Just looking at the amount of time people spend in WOW and other virtual game worlds makes it clear how much potential in-game advertising has.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.