Leaked BlackBerry Document Details RIM Thunder Positioning And Much More

Posted: Oct 5 2008, 4:21am CDT | by , Updated: Aug 10 2010, 7:50am CDT, in Rumors | Rumors


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We just reported about leaked slides for the upcoming touchscreen BlackBerry Thunder. The BoyGeniusReport has even more leaked information from RIM that details the BlackBerry product positioning and upcoming future BlackBerry phones. Looks like RIM needs some urgent consulting from Apple on how to keep their people from leaking stuff.
The density of the leaked BlackBerry material should be even a very revealing read for Apple and other RIM competitors.
There is just everything in there from market segmentation to competitive positioning.
The document is a bit confusing if you do not know to match the internal names to the marketing names of the BlackBerries, even I have my issues keeping up with those code names.
Especially as RIM uses different codenames for the same phone just for different carriers. The new BlackBerry phones that come this fall and in 2009 mentioned are the Javelin, Niagara, Thunder and Meteor.
Read all the details on BoyGeniusReport.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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