Study Claims to Prove What TV Watchers Want in Interactivity

A new study has been released today that claims to prove what consumers want in interactive TV programming. According to the study from enseQuence 70% of TV viewers would sign up for another cable provider or satellite is it offered advanced interactivity at no additional charge.

I would bet a large portion of these same people would be willing to pay slightly more for the service, I know I would. The survey says that 72% of TV viewers now find programming to watch via the onscreen viewing guide.

The study also shows that 72% of reality TV watchers want to interact with the shows. 65% of those watching sports want to interact with the event, and 66% of viewers want to interact with commercials. An interactive TV commercial is an interesting idea that could get some of the DVR owners to stop skipping commercials.

Via enseQuence

What Others Say about This

Daily Call Sheet: Last Decade’s Most Underrated Films, What ‘Abe Lincoln: Vampire Slayer’ Should Look Like, and Why ‘Super Fly’ Rules

Some good choices, especially “The Assassination of Jesse James,” which I think is the best film of the aughts. Another gem is “American Psycho,” which, I swear, is the autobiography of a guy I worked with for over a decade. Then there’s “The Virgin Suic ...
Full article at: Big Hollywood  More like this  1 hour ago

Trilogy Studios Teams-Up To Bring The Official Despicable Me Storybook To iTunes App Store

February 14, 2012 /EIN Presswire/ -- Trilogy Studios is proud to announce the next adventure in their award-winning Touch Tale series of digital storybooks. Developed through a licensing agreement with Universal Partnerships & Licensing, the Despicable M ...
Full article at: 24-7PressRelease.com  More like this  2 hours ago

Even at $500, Apple is still cheap - The Buzz

Apple's stock may seem expensive at more than $500 a share, but it's still a good bargain when you look at its earnings growth. First things first. The $500 threshold is a meaningless level. If Apple (AAPL, Fortune 500) chose to announce a 10-for-1 stock ...
Full article at: CNN/Money  More like this  2 hours ago

Don't miss ...

• More Home Entertainment Stories
• I4U News Homepage