German Retailer takes your old HD-DVD Player when you buy a Sony Blu-ray Player

Jan 29 2008, 8:00am CST | by Luigi Lugmayr

The HD DVD camp does not have it easy these days. Saturn, one of the largest consumer electronics chains in Germany now offers a 150 Euro rebate (~$221) when you bring your old HD DVD player and buy a new Sony Blu-ray player.

So for instance if you buy the Sony BDP-S300 you pay 349 Euro instead of 499 Euro. If you compare prices you can already get the BDP-S300 for 380 Euro on German Internet shops, but Saturn also throws in 8 Blu-ray movies. This deal is nice, but more importantly is really bad PR for HD DVD.From the exchange program only Xbox 360 HD DVD drives and PC HD DVD drives are excluded.
More details on Heise (German). See the PDF of the Saturn flyer here.

Toshiba will actually be running a HD DVD player ad at the Super Bowl. This is maybe the last hurray before HD DVD disappears.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.