By just placing one short TV ad during the 2nd quarter of the Super Bowl game that promised to see Danica Patrick's Exposure the company got 1.5 million visits to their site before the game ended.
The site clocked 2 million visits for Sunday alone.
Last year Go Daddy got only 500,000 visits to their site with three commercials. This time they maximized their advertising dollars very smartely. More details on Bob Parsons (CEO of Go Daddy) blog.
If you have not seen the funny beaver ad you can see it here.