Nokia announced the opening of their first flagship store in the UK. The Nokia Flagship London Store is located at 240 Regent Street and will open today.
Designed to set the benchmark in technology retailing practice, through the creation of an upscale, high-energy environment, Nokia Regent Street promises the ultimate shopping experience for Nokia's wide portfolio of mobile devices.To promote the launch of Nokia Regent Street, Nokia has created Meet London, a unique exhibition that brings together the creative talent of four high profile Londoners representing film, music, sport and art to produce a series of one-off, intimate portraits that capture London in 2008. The portraits from Jaime Winstone, Dizzee Rascal, Darren Bent and Rankin will be displayed in store from February 7th 2008.
The entrance to the two story experience is marked with the vivid "Nokia blue". Flooring and ceiling uses Finnish inspired Silvered Birch while the interior is distinguished by the use of perimeter LCD screens and translucent walls, back-lit by mood-evoking LEDs.
Via this Nokia press-release.
Nokia Regent Street is the eighth store to be launched as part of the Nokia Flagship Store strategy, which aims at covering major locations globally.
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