Several companies over the years have tried to bring web access to the TV and computerless web browsing. Samsung announced yesterday that it has new technology that allows for web surfing directly from the TV without the need for a PC, keyboard, or special content programming.
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Samsung’s See’N’Search technology automatically suggests Internet content that goes along with TV shows that the user is already watching. Samsung says its device needs no special content ecosystem to work, which is what Samsung cites as a key to failure for other TV based Internet connectivity systems. The core vision for the system is to allow users to search the Internet just as they would search on onscreen programming guide.
"See'N'Search technology will revolutionize how consumers will see and use the Internet in the living room in the next few years" said Alan Messer, director of connected consumer technologies of Samsung's U.S. Research and Development Center. "By greatly minimizing the need to manually search for related content and special interactive content authoring, this technology enables consumers to directly watch or surf Internet content that is relevant to them."
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