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Verizon Gets Michael Bay for new FiOS Commercials
Feb 15 2008, 11:15am CST | by Shane McGlaun
Michael Bay is a Hollywood director most know for the recent hit Transformers as well as older films Pearl Harbor, Bad Boys, and Armageddon. Verizon has teamed up with Bay for new TV commercials to tout Verizon’s FiOS Internet Services.
The ads are themed “This is FiOS; This is Big” according to Verizon. "Michael Bay is a larger-than-life figure because he's a powerful game-changer," said John Wimsatt, senior vice president of marketing for Verizon Telecom. "Verizon FiOS is the best and first choice for home entertainment because the power of our fiber-optic network delivers the best picture quality, fastest Internet and most-innovative interactive services. Michael Bay is the perfect choice to help portray the big, powerful experiences that FiOS creates in home entertainment and broadband."
The commercial has Bay moving around a contemporary home blowing things up in a 30-second spot. The point to all the explosions is that FiOS blows cable Internet access away. The commercial will begin airing Sunday February 17th.
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