Many of us have been wondering if there will be a surge in the adoption of Blu-ray players now that Toshiba has pulled out of HD DVD, signaling the end of the format wars. If shoppers from Dixons.co.uk are any indication, the answer is yes the surge is here.
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The website says that it has had an increase of over 150% in the number of customers searching for Blu-ray players. Dixons chose to simply remove all the remaining HD DVD players in its inventory from sale after the announcement yesterday.
Managing director at Dixons, deVere Forster, comments: "This is good news for consumers as the availability of a single format will allow consumers to purchase the high definition Blu-ray format DVD player with every confidence and enjoy all the benefits that this fantastic format has to offer."
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