Vantage Point Movie linked to Lamity Cellphone 3D Virtual World

Feb 22 2008, 4:00am CST | by Luigi Lugmayr

Today EitaroSoft, Inc. and Sony Pictures Entertainment (Japan) Inc. announced a cool new promotion of a movie on mobile phones.

EitaraSoft and Sony are reproducing scenes and a plot similar to those of the movie 'Vantage Point' in the cellphone 3D virtual world 'Lamity,' ahead of its premiere.
Ahead of the launch of the service, a public square in Salamanca, Spain, where 'Vantage Point' is set, has been reproduced in the 'Lamity' virtual world. Participants can become Secret Service agents who are the protagonists in the movie and seek to resolve the presidential assassination case, exactly like in the film, in cooperation with other participants (including through exchanges of information). It is a totally new undertaking based on cyberspace.

Participants can deepen their interest in the movie by experiencing Secret Service roles in resolving the case like the leading characters and, at the same time, enjoy themselves during the period leading up to the March 8th premiere through communication with other simultaneous participants. They can also enjoy a video trailer of the movie at a virtual world cinema set up in the Salamanca square.

If you are in Japan and own a DoCoMo900i or newer phone you can access Lamity here. See also the Vantage Point movie site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.