Adidas & Samsung Team Up to Fight Nike+ iPod

Adidas and Samsung Electronics announced today that they have teamed up for a product to combat the Nike iPod+ system. The Adidas and Samsung system is called miCoach and it captures information while athletes train to help build individualized workout plans.

“miCoach is an exemplary manifestation of the adidas brand message of innovation and inspiration,” said President and CEO of the adidas brand, Erich Stamminger. “adidas has been a leader in the sports industry for more than 80 years, and the miCoach initiative with Samsung continues this tradition in an effort to inspire and enable athletes at all levels.”

The miCoach system has five key components to provide audible feedback including the miCoach Samsung phone, heart rate monitor, stride sensor chip that fits all Adidas running footwear, compatible Adidas apparel and the miCoach website. The system will be launching mid-March 2008 at a price of around 400 euros. No word on if that price includes the Adidas running shows, my money says no.

Via Adidas

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