BBC has seemingly realized that the best way to promote 3D screenings is to grab the attention of the sports fans, and that is what it has done. The BBC offered a select audience a screening of a recent England vs. Scotland rugby match.
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The screening was shown at Riverside Studios in London and the game was televised in 3D HDTV. The screening was a joint venture with BBC Sport and The3DFirm. The screening is thought to be the first ever live screening of a 3D sports event.
"Premium sporting events, where demand for tickets outstrips supply, lend themselves perfectly to live 3D transmission. 3D creates an immersive, 'almost as good as being there' experience. Unlike traditional television coverage, 3D 'places' the audience in the stadium, as if they were actually there, giving a heightened sense of reality."
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