RadCru - Everyday a new Deal on a Boutique Wine

Jul 17 2006, 11:00am CDT | by Luigi Lugmayr

I love wine. It is not always easy though to get my hands on affordable and excellent wines from smaller wineries. A new start-up called RadCru is now connecting wine lovers with small wineries and making it a good deal for both sides.

RadCru offers everyday (during the beta phase, it is only offering 3 wines per week) a new wine from a selected winery with a special price. Today it is a 2002 Cabernet Sauvignon Estate from the Graeser Winery.RadCru has partnered with the Inertia Beverage Group (press-release), which represents about 265 wineries. More details on the RadCru site.
Talking to a RadCru representative, he told me that their service is already a hit amongst Google employees. Nobody from Microsoft ordered yet. Is that telling us something about the differences in corporate culture? I guess it is to early to tell.

The one deal a day pioneer Woot also opened a wine deal per day recently. Their focus is not on small wineries though.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.