Wii Fit Release To Be Turning Point Of Ongoing Wii Shortage?

Posted: Mar 22 2008, 1:00pm CDT | by , Updated: Aug 11 2010, 6:52am CDT, in News | Gaming


Wii Fit Release to be Turning Point of ongoing Wii Shortage?
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The Nintendo Wii is still a hard find in the United States. There seems to be no Wii supply problem elsewhere, just in the U.S.
Wired reports that a Wedbush Morgan Securities analyst said this week that Nintendo plans the largest marketing campaign in the companies history to promote Wii Fit. Along with the campaign Nintendo is supposed to increase the monthly Wii supply by 150,000 consoles.

The Wii Fit release is on May 19th. Comments made by Gamestop this week put a big question mark on the analyst statements. Gamestop sees the Wii supply shortage continues for at least another 6 months.
I hope Nintendo will get finally around to satisfy demand for the Wii in the States like it does for instance in Germany, where I can go right now to Amazon and order a Wii console for the normal price of 248,95 Euro.
Because of the weak Dollar, this Euro price is actually about what the marked up Wii consoles sell for on eBay and on Amazon.com 3rd party channels in the U.S.:~$390. I am actually not sure what I should think of that "coincident".
Nintendo is not benefiting from the mark-ups. The money stays in the channels with wholesalers.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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