Study: IPhone Pays Off Big For Apple And AT&T

Posted: Apr 2 2008, 6:50am CDT | by , Updated: Aug 11 2010, 7:07am CDT, in News | Mobile Phones


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A new study released recently shows that the iPhone is paying off big for both Apple and AT&T. According to the study users of the iPhone are very satisfied despite the phone bill that increases by an average of 24%.

However, the report points out that for long term success Apple has to reach out to groups other than early adapters and Apple enthusiasts. Survey respondents show that 75% of iPhone users are previous Apple customers and young early adapters. The survey also shows that about 40% of iPhone users say that the phone can’t display all the websites they want to visit. Some users also want changes to the device such as a larger screen and a thumb keyboard.

Some key reports show that the iPhone is expanding the smartphone market. Nearly 50% of iPhone users replaced conventional mobile phones and 40% replaced other smartphones. Email is the top function for the iPhone with about 70% saying they check email once per day. About 60% of those surveyed said they surf the net on the iPhone daily. The iPhone also drove carrier switching with about half of iPhone users saying they changed to AT&T to get the iPhone.

via Rubicon.

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The Author

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at




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