Cyber Monday

Nov 27 2006, 8:00am CST | by Luigi Lugmayr

Today is Cyber Monday. A term that still lives on apparently, despite its shaky origin.

First off, today is not the busiest online shopping day of the holiday season (busiest day will be between 5th and 15th of December). It is just a Monday, where people are back from a long holiday weekend. The term Cyber Monday, which was created by Shop.org (part of the National Retail Federation) just made it into the retailer marketing strategies in November of 2005.

Last year there wer not really a lot of specific deals or marketing by online retailers for the Cyber Monday. This year it seems there is more drum rolling and deals for Cyber Monday. Cyber Monday might just become a self fulfilling prophecy in the future.

Cyber Monday Promotion Examples:
Buy.com has a big Cyber Monday banner on their homepage associated with lots of deals. Walmart also has a big Cyber Monday deal offering which runs from today until December 1st.

Amazon just extended their Thanksgiving Sales until today. They do not specifically market with Cyber Monday.

Wikipedia has a good background on the Cyber Monday topic.

where to buy

Buy from Amazon

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.