Yahoo! to test Google Adsense and talks to AOL

Apr 10 2008, 6:00am CDT | by Luigi Lugmayr

Yahoo! has announced that they would begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.

I guess that Adsense will work great. It is just a matter how high the revenue split is going to be on the Adsense ads to drive the revenue above what Yahoo! is making from their ads.
Of course such a Google advertisement partnership would make things more difficult for Microsoft.

On top of that is the news that Yahoo! is talking to AOL and Microsoft is talking to News Corp. to make an even bigger web giant. Yahoo!, MSN and MySpace would get quite a bit more dangerous to the Google Gorilla.
More details in this Yahoo! press-release and in this Reuters Story.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.