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Samsung is Top Overall Cellphone Brand

Dec 19 2012, 3:43am CST | by , in News | Mobile Phones

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Samsung is Top Overall Cellphone Brand

Nokia's 14 year reign as top cellphone maker ends in 2012. Samsung is the new global leader according to iSuppli.

For the first time in 14 years, wireless communications giant Nokia will not sit atop the global cellphone business on an annual basis at the end of 2012. Samsung is the new absolute leader. 

Samsung is expected to account for 29% of worldwide cellphone shipments, up from 24% in 2011, according to the IHS iSuppli Mobile and Wireless Communications Service at information and analytics provider IHS. Nokia’s share this year will drop to 24%, down from 30% last year.

“The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone,’” said Wayne Lam, senior analyst for wireless communications at IHS. “Smartphones represent the fastest-growing segment of the cellphone market—and will account for nearly half of all wireless handset shipments for all of 2012. Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.”

Apple is growing slower than Samsung and is at the 3rd place with 10% of the overall cellphone market. In the smartphone segment Samsung is in the lead as well with 28% followed by Apple with 20%. Samsung grew 8% compared to last year and Apple only grew 1%.

Via iSuppli.

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