Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Super Bowl

 

Six Beer Super Bowl 2013 Ads coming from Anheuser-Busch

The Anheuser-Busch Super Bowl 2013 Ad line-up includes Bud Light, Budweiser (Clydesdales), Budweiser Black Crown and Beck's Sapphire.

Jan 14 2013, 3:23am CST | by

1 Updates
Six Beer Super Bowl 2013 Ads coming from Anheuser-Busch
 
 

YouTube Videos Comments

Recommend Your Tweet as Top Tweet:

Full Story

Six Beer Super Bowl 2013 Ads coming from Anheuser-Busch

The Super Bowl 2013 is in 3 weeks and advertisers are getting are busy promoting their expensive Super Bowl ads. Anheuser-Busch announced their Beer Super Bowl 2013 Ad line-up. Again Anheuser-Busch will be again one of the biggest or even the biggest advertiser during the Super Bowl 2013. The brewer bought 4 and a half minutes of Super Bowl advertising this year.

Super Bowl brand icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two newest brands, Budweiser Black Crown and Beck’s Sapphire, both of which will be making their national television debut.

Bud Light, the official beer sponsor of the NFL, will premiere two 60-second ads, “Journey” and “Lucky Chair.” The ads are the culmination of the brand’s successful “Superstitious” campaign, which portrays the traditions and rituals NFL fans employ to help their teams win. Both ads are set in New Orleans, tying the creative closely to the Super Bowl.  The creative agency for these spots is Translation.
The iconic Budweiser Clydesdales will also appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near Boonville, Mo., home to many of the Clydesdales, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

With two thirty-second ads – “Coronation” and “Celebration” – Budweiser Black Crown is poised to make a big splash during this year’s game. In fact, Budweiser Black Crown has secured the coveted A1 position for “Coronation,” ensuring it will be the first commercial to air following kickoff. Two fifteen-second teasers for Budweiser Black Crown will air during the NFC and AFC Championship games on Jan. 20, one day before the brand hits shelves nationwide. Anomaly is the creative agency for Budweiser and Budweiser Black Crown’s ads.

Beck’s Sapphire, which debuted on New Year’s Eve, will also make its Super Bowl advertising debut with a new thirty-second ad, “Serenade.”  The ad celebrates Beck’s Sapphire’s sleek, one-of-a-kind black bottle, and features a surprise admirer that is mesmerized by its beauty. The creative agency for Beck’s Sapphire’s ad is Mother.

“The Super Bowl is an unbeatable platform for us to launch our new brands, Budweiser Black Crown and Beck’s Sapphire, and continue building on the long-standing success of Bud Light and Budweiser,” said Paul Chibe, vice president, U.S. marketing. “Not only does the game have the largest television audience of the year, but it’s an incredibly captive one because so many viewers tune in for the commercials.”

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Super Bowl Ads for Geeks will again offer full coverage about the Super Bowl Ads ahead and during the Super Bowl XLVII. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.

Until Game day, which will bring the new 2013 Super Bowl Ads you can check out the Super Bowl 2012 Ads .

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Andre Johnson Being Eyed By 4 Teams
Andre Johnson Being Eyed By 4 Teams
Four teams are said to be interested in trading for Houston Texans wide receiver Andre Johnson, per NFL.com.
 
 
Michael Irvin's Wife Told By Cris Carter to Leave Him
Michael Irvin's Wife Told By Cris Carter to Leave Him
Hall of Fame Dallas Cowboys wide receiver Michael Irvin revealed in a recent Dan Le Batard that fellow Hall of Fame wide receiver Cris Carter told his wife to leave him at the height of his cocaine addiction.
 
 
iPhone 6 Will Feature Dynamic Haptic Feedback Technology
iPhone 6 Will Feature Dynamic Haptic Feedback Technology
Every touch is now going to get a vibration in your next gen iPhone
 
 
Apple Starts Receiving New Processors For iPhone 6 From TSMC
Apple Starts Receiving New Processors For iPhone 6 From TSMC
Apple no longer dependent upon Samsung