Toyota uses TV star power for their Super Bowl 2013 commercial and throughs in a bit of social in the mix.
The Toyota Super Bowl 2013 Ad stars Kaley Cuoco, known from the hit show The Big Bang Theory.
Fans of Kaley Cuoco and Super Bowl fans alike, the public will be offered a chance to "Get In The Big Game" and have their picture appear in the Toyota spot.
From Jan. 4 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in the Toyota Super Bowl 2013 commercial on Feb. 3.
One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.
Pizza Hut offers a similar contest, but there you actually appear in a video segment in the Pizza Hut Super Bowl 2013 ad.
"Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we're also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year," said Jack Hollis , Vice President of Toyota Division Marketing at Toyota Motor Sales, USA, Inc. "We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown."
While details about the creative elements of the campaign will not be released until closer to its air date, the humorous nature of the commercial made Cuoco, with her comedic television background, ideal for the role.
"When I saw the concept for the commercial, I knew it was something I wanted to do," said Cuoco. "I've had a great time filming and am excited to see the finished product."
More details about the Toyota Super Bowl 2013 ad contest can be found here.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII. You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.