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Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012

Jan 15 2013, 12:12pm CST | by , in News | Tablets

Microsoft has a bad Q4 for Surface RT sales

Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012
 
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Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012

It's no secret that Microsoft isn't selling its Surface RT tablet in the numbers that it hoped for. This is Microsoft's first party ARM-powered tablet that runs the Windows RT operating system. When the Surface RT first launched, only Microsoft Stores sold the unit leading Microsoft to blame poor distribution for the tablets low sales numbers. Over the last few weeks Microsoft has address that problem of poor distribution.

Microsoft launched the tablet in third-party stores including Best Buy and Staples in mid-December 2012. However, putting the tablet in the stores was too late to help sales numbers for Q4 2012. Analyst Brent Thill from UBS says that he expected Microsoft to sell 2 million Surface RT tablets. However, he says that Microsoft was only able to sell 1 million units.

That means according to the analyst that Microsoft sold half the expected number of tablets during the holiday shopping season. Thill does believe that Microsoft still has a chance with its Surface Pro tablet set to launch this month running Windows 8 and starting at $899.

 

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.

 

 

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