Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012

Microsoft has a bad Q4 for Surface RT sales

Jan 15 2013, 12:12pm CST | by Shane McGlaun

15 Updates

Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012

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Updates to this story

Microsoft planning improved Surface RT with Qualcomm processor

Source: The Verge

Microsoft is planning to refresh its Surface RT with a Qualcomm processor. Existing Surface RT devices use Nvidia's Tegra 3 chipset, but Bloomberg reports that a refreshed version will ship using Qualcomm processors, while Nvidia continues to be ...
Full article at: The Verge More like this 1 hour ago

Update: 14

Quote:
"Microsoft [yesterday] announced a new program that will see schools around the world able to purchase the company’s Surface RT tablet hybrid in bulk at a reduced per-unit rate"

Source: MacDailyNews

Update: 13

Surface RT reduced by 60 per cent in massive Microsoft education cut

Source: IT Pro Portal

Keep up to date with all the top stories in the professional IT landscape, whether it’s Cloud, Security or Networking, ITProPortal has it covered. If you’re looking for news on the latest consumer electronic ...
Full article at: IT Pro Portal More like this 2 hours ago

Update: 12

Review: Microsoft Surface Pro 128GB

Source: Gadget Guy

Microsoft has never really been a hardware company. Oh sure, it dabbled in keyboards and mice, creating a joystick here and there, and then trying its hand at proper gaming consoles with the Xbox and subsequent Xbox 360, but there has never rea ...
Full article at: Gadget Guy More like this 2 hours ago

Update: 11

Microsoft surface RT Youtube Videos

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Update: 10

Microsoft, Qualcomm Working on Surface 2.0 Tablets [Bloomberg]

Source: Softpedia

Microsoft is said to be working on Surface 2.0, a new-generation tablet that could be released as soon as this month at the BUILD developer conference. A report by Bloomberg and citing sources familiar with the matter reveals that Microsof ...
Full article at: Softpedia More like this 2 hours ago

Update: 9

Is Microsoft's Surface RT $199 Away From Zero?

Source: Motley Fool

The single, easiest way to keep track of all the stocks that matter... Your own personalized stock watchlist! It's a 100% FREE Motley Fool service... Tech blog Engadget is reporting that Microsoft is allowi ...
Full article at: Motley Fool More like this 6 hours ago

Update: 8

Microsoft Pits $199 Surface RT Against $399 iPad for Students

Source: MacLife

Deep educational discounts have been Apple's thing for ages, but now Microsoft's looking to cut into the Cupertino giant's market by temporarily offering its beleaguered Surface RT for students and staff at universities and schools for $1 ...
Full article at: MacLife More like this 7 hours ago

Update: 7

Microsoft massively discounts anemic-selling Surface RT tablets to schools worldwide

Source: MacDailyNews

“Microsoft [yesterday] announced a new program that will see schools around the world able to purchase the company’s Surface RT tablet hybrid in bulk at a reduced per-unit rate,” Alex Wilhelm reports for TNW. “Only the 32 gigabyte, ...
Full article at: MacDailyNews More like this 9 hours ago, 5:34pm CDT

Update: 6

Microsoft To Start Dumping Surface RT To Schools For $199

Source: Slashdot

What they did was confuse the hell out of people. At first Microsoft was touting a tablet that could run Windows Apps called the surface. What they meant was the Surface pro. Instead the device that got released first was the RT and ...
Full article at: Slashdot More like this 10 hours ago, 4:41pm CDT

Update: 5

Microsoft unloading Surface RT units at $199, offering schools major discount

Source: Extreme Tech

It’s fair to say that Microsoft’s Surface didn’t get the reception the company was hoping for. The tablet debuted last October and tanked shortly thereafter, thanks to an overly ambitious price point, poor software selection, and the myriad issues ...
Full article at: Extreme Tech More like this 11 hours ago, 3:58pm CDT

Update: 4

Microsoft Slashes Surface RT Prices by 60% for Schools

Source: CIO.com

Computerworld — Microsoft today confirmed that it has heavily discounted the Surface RT tablet to universities and K-12 schools, cutting the price of the entry-level model by 60%. It was the third time within a month that Microsoft has launched a ...
Full article at: CIO.com More like this 11 hours ago, 3:45pm CDT

Update: 3

Microsoft slashes Surface RT prices by 60 for schools

Source: Big News Network: Accounting News

Our eNewspaper network was founded in 2002 to provide stand-alone digital news sites tailored for the most searched-for locations for news. With a traditional newspaper format, more than 100 sites were established each with a newspaper-type name ...
Full article at: Big News Network: Accounting News More like this 12 hours ago, 3:28pm CDT

Update: 2

Microsoft (MSFT) to Add Qualcomm as (QCOM) Supplier for Surface RT (NVDA)- Bloomberg

Source: Street Insider

Microsoft (Nasdaq: MSFT) will add Qualcomm (Nasdaq: QCOM) as a supplier for it Surface RT tablet, reported Bloomberg, citing sources. The new version of the Surface will feature Snapdragon processors. NVIDIA Corporation's (Nasdaq: NVDA) Tegra chip will ...
Full article at: Street Insider More like this 12 hours ago, 2:47pm CDT

Update: 1

Microsoft Undercuts Apple In Schools With $199 Surface RT

Source: Value Walk

Microsoft Corporation (NASDAQ:MSFT) is invading Apple Inc. (NASDAQ:AAPL)’s territory by offering K12 schools the Surface RT 32 GB for just $199. This price is impressively lower than some of the Microsoft Office productivity suites. Schools that want to ...
Full article at: Value Walk More like this 15 hours ago, 12:31pm CDT

Full Story

Microsoft Sells Half of the Expected Surface RT Tablets in Q4 2012

It's no secret that Microsoft isn't selling its Surface RT tablet in the numbers that it hoped for. This is Microsoft's first party ARM-powered tablet that runs the Windows RT operating system. When the Surface RT first launched, only Microsoft Stores sold the unit leading Microsoft to blame poor distribution for the tablets low sales numbers. Over the last few weeks Microsoft has address that problem of poor distribution.

Microsoft launched the tablet in third-party stores including Best Buy and Staples in mid-December 2012. However, putting the tablet in the stores was too late to help sales numbers for Q4 2012. Analyst Brent Thill from UBS says that he expected Microsoft to sell 2 million Surface RT tablets. However, he says that Microsoft was only able to sell 1 million units.

That means according to the analyst that Microsoft sold half the expected number of tablets during the holiday shopping season. Thill does believe that Microsoft still has a chance with its Surface Pro tablet set to launch this month running Windows 8 and starting at $899.

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Shane McGlaun
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.

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